EA Sports and NFL announce partnership in new Madden eSporting event

Have you ever dreamed of playing in the big leagues? This may be your chance.

While a keen physical aptitude for sports may not be a perceived strength among gamers, EA Sports is banking on their love of sports simulations and have announced a series of eSports tournaments in partnership with the National Football League. The tournaments will combine aspects of gaming and sporting through Madden 18 with over one million dollars in prizes at stake.

The first, the “NFL Madden Club Championship” will involve a partnership from all 32 teams from the NFL and feature a $403,000 prize pot. An online ladder will begin in Madden 18 on August 21, running through October 16. The competition will begin primarily online through matchmaking, but will soon incorporate live gaming events to be announced at a later date. It’s open to all Madden 18 players on Xbox and PlayStation over the age of 16. Players must register through EA to participate in the tournament (link provided below).

Players will be thrust into EA’s Madden Ultimate Team (MUT) Salary Cap mode, where they must build their Ultimate Team with a mix of NFL stars and legends while staying under a cap limit. A strategic mind is just as important as deft gaming fingers for success in this event.

Of course, only the best will survive, and the best of the best will be given the opportunity to be sponsored by their favourite team. These players will compete against other top players at events hosted by every actual NFL team (32 in total), according to EA, at NFL stadiums and other local landmarks. 

The winner of each tournament will then move on to the final tournament, representing one of 32 teams in events hosted at the Pro Bowl and Super Bowl. This sounds pretty cool.

This tournament is one of three majors EA and the NFL have planned for this year’s Madden, with a total prize pool of 1.153 million dollars. It’s a sign of the times, as the median age of traditional sports viewers, including the NFL, continues to rise while younger audiences seem drawn towards modern eSports events. While this isn’t the first time the NFL has made a foray into gaming, it certainly marks a potential trend of what’s to come in the future regarding gaming and eSports.

To register, or find out how you can watch the event, visit www.maddenchampionship.com.

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