There are strong rumors all over social media that internet powerhouse Google could well be ready to strong-arm their way into the gaming industry. Google has been working on a “game streaming” project for around two years now codenamed “Yeti” and reports are they are now at hardware stage. Fuel to the fire was added when Phil Harrison (former Sony and Microsoft executive) joined Google to head up a gaming initiative; Phil definitely knows what to do and would be very interesting to see which way they are looking to go with this.
Google will release the service in competition with the likes of PlayStation Now and Xbox Game Pass who already have a considerable fanbase.
At first sight, the advantage that Google may have against its direct competitors is that the service could run on The Google Chromecast which is already in millions of homes across the globe (mine being one of them) so maybe people wouldn’t necessarily have to fork out for another console.
And… what if Google were looking at making the brave push into the console market with one of their own? I mean let’s be fair: they have the knowledge and the backing to take an educated risk. This would be very interesting to see how it pans out.