Microsoft have made the decision to cease it’s music streaming service “Groove Music” , instead deciding to partner up with the popular music streaming heavyweight “Spotify”.
Groove users have been told that their streaming libraries will continue to work up until December 31st but after that the service will no longer work.
This comes as no surprise really as recently we saw the very user friendly Spotify app launch on Xbox, with Spotify having most users already having playlists stored with them I suppose it was only a matter of time before they “bullied” their way past Groove.
Spotify have said that they will make it easy for any user to transfer any playlist to their service making the whole transition as painless as possible. I personally used the Groove app through an offer on Xbox Live and, to be honest, I wasn’t that blown away by it and couldn’t see the unique selling point that would differ it from the others on the market , I subsequently cancelled my subscription and went back to using Spotify.
It will be interesting to see going forward whether Microsoft tries to dip their toes in the streaming market again in the future or just play safe and build a lasting partnership with Spotify.